MEET YOUR COACH
Who is Dean Hurst?
Level 2 and Level 3 qualified personal trainer
I'm Dean, a personal trainer and online coach. I help men and women build strength, feel more confident and make progress with training that fits real life.
A clear plan made the difference in my own transformation. Now I help you find an approach built around your goals, your experience and your routine.
MY OWN TRANSFORMATION
My January-to-August journey.
These photos document my own progress from 10 January to 4 August. What kept me motivated throughout was having a clear plan. Every phase had a purpose.
PHASE 01 · 16 WEEKS
Build a foundation.
I started with a 16-week growth phase, running until the beginning of May. The aim was to rebuild and learn how my body responded to training and food. I was eating five to six meals a day, consuming approximately 4,500 calories.
PHASE 02 · 12 WEEKS
Follow the plan.
Then came a 12-week cutting phase. Week by week, I gradually reduced calories and increased cardio. The first eight to ten weeks felt manageable. The final weeks were where I really learned about myself.
Weighing my food, sticking to my daily macros and following the plan helped me get through the challenging days. As the muscle I'd built during the growth phase became more visible, the process became increasingly rewarding.
There were times when food and energy were low, but I still felt stronger than ever before. It wasn't easy, and I don't want to pretend it was.
“What kept me motivated throughout my transformation was having a clear plan.”
That experience shapes how I coach today. My own calorie intake and approach were specific to me. For you, the goal is a plan built around your body, your experience and your life—whether you want to build strength, improve fitness or feel more confident.
This is my personal journey. Your starting point, goals and progress will be individual to you.
Consistency beats perfection.
Work, family, shifts and weekends are part of life. I believe in practical training, nutrition you can stick to and getting back into your routine when life gets busy. You don't need to be perfect every day to keep moving forward.
Choose the support that suits you.
Online coaching
Training and nutrition tailored to your goals, with weekly check-ins, form reviews and direct support from me.
Enquire about coaching1-to-1 personal training
Face-to-face sessions with hands-on coaching to help you develop technique and build confidence in your training.
Ask about sessionsTraining app
Follow coach-built programmes or create your own workouts. Record sets, reps and weights, and track your personal bests.
App membership: £9.99 per month
Join the appYOUR NEXT CHAPTER
Your goals. Your plan. My support.
Tell me your goals, your training experience and what you need support with. We can discuss the coaching option that fits you.